About the book

Every business should have a very clear understanding of its ‘Contribution from Digital’ number. This book is aimed at those who work in direct-to-consumer (DTC) digital and are involved in or have responsibility for an ecommerce website. We want to empower those new to ecommerce with what is possible to measure and how this can make a big difference to your ecommerce website’s performance. For those experienced in ecommerce, we wanted to provide you with a list of metrics and to help you present the right information to your leadership so they take notice, not just another report! For those who are new to digital, here is your reference manual for measuring your business. It outlines the metrics you need to be looking at, what they mean and how you can take action from them. The paperback is only available for those in the UK with free delivery.  For those who prefer to purchase the paperback on Amazon it is also available there.

Reading the eBOOK

This is a colourful and visual eBook and is best viewed on a larger screen. It is a fixed format based on the paperback book. For best results, we recommend the following eBook readers: - Adobe Digital Editions (free) for Mac, PC or tablets - Books app on Mac or iPad - Google Play Books on Android tablet or iPad   For those who prefer to purchase our ebook/Kindle on Amazon or Google Play it is also available here:    

A guide to the 4 Levels of Measurement for Ecommerce Maturity. 

Taken from the book Your Numbers Up! We’ve highlighted what this looks like in practice and identified what you will be able to record at each level and provide a checklist to ensure your measurement isn't blinding your insight.The four levels include:

• Traffic visibility
  
• Transactional visibility
  
• Shopping visibility
  
• Engagement visibility
  

This guide will give you a roadmap to improve your ecommerce measurement. Taken from the book Your Number's Up!

We look at the 4 different areas in your business which is impact by measurement and what you need to do to improve your ecommerce measurement maturity.

The four areas which are covered include:

• Customer
• Brand
• Business
• Evaluation

A guide to the 4 Levels of Measurement for Ecommerce Maturity. 

Taken from the book Your Numbers Up! We’ve highlighted what this looks like in practice and identified what you will be able to record at each level and provide a checklist to ensure your measurement isn't blinding your insight.The four levels include:

• Traffic visibility
  
• Transactional visibility
  
• Shopping visibility
  
• Engagement visibility