4 Levels of Measurement for Ecommerce Maturity [GUIDE 1]

A guide to the 4 Levels of Measurement for Ecommerce Maturity. 

Taken from the book Your Numbers Up! We’ve highlighted what this looks like in practice and identified what you will be able to record at each level and provide a checklist to ensure your measurement isn't blinding your insight.The four levels include:

• Traffic visibility
  
• Transactional visibility
  
• Shopping visibility
  
• Engagement visibility